dataplane

Case studies

A selection of recent engagements. Client names are shared once clients approve them — the problems and methods are real either way.

a premium homeware omni-channel retailer

Getting every system to agree about every sale

Sales, payments and stock now flow between systems automatically, and daily reconciliations turn month-end cross-checking into a short exception list.

  • Omni-channel retail
  • Python
  • REST APIs
  • SQL

a tutoring marketplace

Redesigning a sales commission scheme on real transaction data

Leadership compared candidate commission schemes on years of real transactions — seeing the cost, the winners and losers, and the incentives — before changing anyone's pay.

  • Education & edtech
  • Python
  • pandas
  • Excel deliverables

a premium homeware e-retailer

Catching product-feed problems before they cost a month

Product disapprovals, demotions and price-competitiveness shifts now surface as daily alerts instead of end-of-month surprises.

  • Omni-channel retail
  • Google Merchant Center API
  • Python
  • SQLite

retail and education businesses across three ad platforms

An ad-management platform with a human in the loop

Every account change is now proposed with evidence, approved by a human, validated before applying, and checked for outcome two weeks later.

  • Cross-industry
  • Google Ads API
  • GA4
  • Search Console

an omni-channel retailer opening physical stores

What does opening a store do to online sales?

The retailer now knows, per store and per customer segment, whether physical stores grow the customer base or cannibalise the online channel.

  • Omni-channel retail
  • Python
  • pandas
  • Difference-in-differences

a premium homeware omni-channel retailer

Migrating a retail BI estate from Redshift to Snowflake

The reporting estate moved warehouse without breaking a dashboard — and shed years of dead datasets on the way.

  • Omni-channel retail
  • Redshift
  • Snowflake
  • AWS QuickSight

a voucher and loyalty platform serving major retail brands

Merchant analytics for a multi-brand loyalty platform

Each merchant brand now has its own redemption analytics, and the whole dashboard estate can be re-deployed across accounts and regions from version-controlled definitions.

  • Omni-channel retail
  • AWS QuickSight
  • Asset Bundle APIs
  • IAM

a US student-coaching company

International paid-media strategy for a US coaching company

A defensible international expansion methodology, cleaned-up conversion measurement, and multi-platform coverage managed through one audited workflow.

  • Education & edtech
  • Google Ads
  • Microsoft Advertising
  • GA4