Industry

Education & EdTech

Education businesses depend on good people making good matches, supporting families and improving outcomes. We build the systems and reporting that remove avoidable work around them.

Sound familiar?

  • Customer acquisition costs climbing while attribution stays murky
  • Operational data trapped in the platform, invisible to the teams running the business
  • Sales incentives that reward activity instead of growth
  • Expanding to new markets or platforms without a measurement foundation
  • Engineering roadmaps too full to build the internal tools operations needs

Education businesses combine two-sided supply and demand, human quality that resists simple metrics, long customer relationships and acquisition channels that become expensive quickly when measurement is loose. The people doing the work should not also have to compensate for fragmented booking, payment, reporting and marketing systems.

Selected education experience includes Teach Me 2 and Coachbit.

We have worked inside education businesses at every layer: booking and payment systems, reporting inside the tools used by operations, commission models and international paid media. That makes it easier to see where one department is carrying a problem created somewhere else.

The information that makes marketing useful—lesson outcomes, retention and customer value—lives inside the operational platform. Joining it properly lets the acquisition system learn from the business and lets the people focus on the students and families.

Work we've done in education & edtech

a tutoring marketplace

Redesigning a sales commission scheme on real transaction data

Leadership compared candidate commission schemes on years of real transactions — seeing the cost, the winners and losers, and the incentives — before changing anyone's pay.

a US student-coaching company

International paid-media strategy for a US coaching company

A defensible international expansion methodology, cleaned-up conversion measurement, and multi-platform coverage managed through one audited workflow.

retail and education businesses across three ad platforms

An ad-management platform with a human in the loop

Every account change is now proposed with evidence, approved by a human, validated before applying, monitored daily, and formally evaluated after two weeks.

Relevant services

Process Automation

Repeated work that keeps a business running while consuming skilled time—rekeying between systems, chasing files, assembling the same report, checking the same list. Often the systems you already own can hand off to each other, so the work disappears without new software being the answer.

Data Analysis & Visualisation

Getting the numbers to answer the actual question, then presenting them so the answer is obvious to the person who needs it, at the moment they need it. That includes the reporting and business intelligence—reports that build themselves, arrive on time and get read, and stand watch over everything automated so that when something drifts, you know quickly.

Decision Modelling & Predictive Analytics

Using what already happened to make better calls about what happens next, whether that is demand, stock, cash or capacity. A model earns its keep by changing a decision, not by being clever.

Paid Media & Marketing Data

Taking the mechanical load out of paid channels and commerce operations, from feed management to budget allocation, so the humans involved spend their time on strategy and judgement rather than housekeeping.

Platform Engineering

The internal software, integrations and operational systems your business actually runs on—tools built for the way your people work rather than the way a vendor imagined they might. This is where the mechanical load ends up living, so it gets built to carry it (and to tell you when it cannot).