Service
Paid Media & Marketing Data
Ad platforms reward advertisers who bring better data. We connect your ads, analytics and product feeds into one picture, audit what's really happening, and automate the discipline most accounts lack.
What you get
- Google Ads account & feed optimisation — restructuring, audience and feed data augmentation
- Multi-platform management across Google, Microsoft and Meta
- Conversion tracking design — the measurement layer that makes bidding work
- Product feed monitoring — disapprovals, price competitiveness and feed health alerts
- Keyword and search-term analysis, competitor intelligence, best-practice audits
- Human-in-the-loop automation — every change proposed, reviewed and logged
- Google Ads API
- GA4
- Google Merchant Center
- Microsoft Advertising
- Search Console
- DuckDB
Audits before opinions
Every engagement starts with the account’s own data: search terms, keyword performance over years, tracking health, campaign structure, feed quality. The audit tells us — and you — where the money is leaking before anyone proposes spending more.
Automation with a human in the loop
We run our own ad-management platform across client accounts. It watches for anomalies, drafts change proposals with the evidence attached, and applies nothing until a human approves it. Every change is validated before it’s applied and logged with a follow-up check two weeks later. You get the leverage of automation with none of the black-box risk.
Feeds are half the battle
For retail advertisers, the product feed quietly decides how much of your catalogue can even compete. We monitor disapprovals, price competitiveness and feed health daily, and alert you before a demoted product line becomes a bad month.
Measurement that bidding algorithms can use
Smart bidding is only as smart as the conversions you feed it. We design conversion tracking end-to-end — what counts as a conversion, how it reaches the platform, and how offline outcomes flow back — so the algorithm optimises for revenue, not noise.