Service
Paid Media & Marketing Data
Advertising platforms see only the information sent back to them. We connect that view to margin, lead quality, stock, capacity and customer value, then automate the account work a person should not have to repeat.
What you get
- Google Ads account & feed optimisation — restructuring, audience and feed data augmentation
- Multi-platform management across Google, Microsoft and Meta
- Conversion tracking design — the measurement layer that makes bidding work
- Product feed monitoring — disapprovals, price competitiveness and feed health alerts
- Keyword and search-term analysis, competitor intelligence, best-practice audits
- Human-in-the-loop automation — every change proposed, reviewed and logged
- Google Ads API
- GA4
- Google Merchant Center
- Microsoft Advertising
- Search Console
- DuckDB
Audits before opinions
Every engagement starts with the account’s own history: search terms, keywords, tracking, structure and feed quality, joined to the outcomes the business cares about. We find what is being wasted, what is quietly working and what cannot yet be measured before anyone proposes spending more.
Automation with a human in the loop
The platform watches for anomalies, does the repetitive audit work and drafts changes with the evidence attached. A person still approves the judgement. Approved changes are logged, checked after they are applied, monitored daily and formally evaluated after two weeks. The computer carries the discipline; the person keeps the responsibility.
Feeds are half the battle
For retail advertisers, the product feed decides how much of the catalogue can compete. The system monitors disapprovals, price competitiveness and feed health every day, and raises the cases that need attention before somebody has to discover the problem in a monthly report.
Measurement that bidding algorithms can use
Bidding can only use the outcomes it receives. We design the measurement from the business event through to the platform, including offline results, so the automation works from something closer to commercial value than a convenient button click.