Google Ads audit

Google can only optimise for what you give it

The account has clicks, conversions and bidding signals. The business has margin, lead quality, stock, capacity, repeat value and cancellations. A useful audit puts those two views together before deciding what is working.

What the account is doing

Structure, query routing, negatives, bidding constraints, conversion configuration and change history.

What happened in the business

Revenue quality, gross margin, lead progression, refunds, capacity and customer value from internal systems.

What deserves attention

Wasted spend, quiet successes, measurement gaps and experiments ordered by likely value and strength of evidence.

The point is to make the next bit of work obvious

Findings become measurement repairs, waste that can be removed, questions that need testing and opportunities worth more attention. The platform numbers matter; they simply do not get the final word.